The trend of celebrities launching their own skincare and makeup brands has grown increasingly popular over the last few years. Utilizing their celebrity influence as well as personal branding equity celebrities are leveraging their popularity to launch cosmetics that are specifically designed for their followers and fans.

This fashion trend does not just give consumers an insight into the routines of their idols but also promotes a sense of trust, authenticity, and confidence because fans feel a stronger attachment to the products that are endorsed by the celebrities they admire.

The actress stepped into the market for beauty in November 2022, and ever since her company has been making waves in the beauty industry owned by celebrities using Ayurveda-based products.

Recently, Deepika Padukone's label 82°E launched the realm of a personal Care Line for Men. The brand's new range for men a few days ago went live on the site, just right amid Valentine's Day as well. To simplify the man's routine of skincare the brand has released two products that can be incorporated as a regular element of a person's daily routine of beauty.

Deepika Padukone's multi-hyphenate personality has been a major success and won. Alongside dazzling our eyes with cinematic talents as well, she's making a mark in the business world with her self-care brand, 82°E.

Her brand began with skincare products, then it launched body care, and in the latest development, the brand has expanded into men's skin care.

The new range was introduced with two products that comprise a cleanser as well as a hydrating cream. The facial, beard, and body cleanser is available in two distinct scents: fresh citrus and woody oud. With the benefits of Arjuna and Betaine, the cleanser helps to preserve the natural moisture in the skin. A different product is a moisturizer that has SPF 40 PA. +++. Rich in the traditional benefits of golu kota as well as the new approach to ceramides, this moisturizer can soothe skin and boost elasticity.

With a loyal customer base of more than 218,000 people, the brand successfully delivered products to more than 50 countries. The capabilities extended to include 150 plus. It has implemented a strategically planned drop method for the launch of new products, which proved to be extremely successful.

82°E also pioneered the philosophy of "Skincare Simplified" and introduced a 3-step skincare routine--Cleanse-Hydrate-Protect--that is now well-established and backed by experts.